Smartphone film-making for charities – part 2

Welcome to the second part in our Smartphone film-making series. If you haven’t read it already, check out part 1 here.

By now you should have your clips, know what order they should go in and are ready to edit them into a masterpiece. But how?


Put it together

Firstly, you need to import your clips into a video editor app like iMovie, or WeVideo for android. This will allow you to trim your clips, edit them, add sound etc. But most importantly lets you turn your clips into a video that people will want to watch. Here are some good YouTube tutorials which explain in detail and with ease how to use either iMovie or WeVideo.

iMovie app tutorial:

WeVideo app tutorial:

edit blog

Here is what our editing looked like.


Seamlessly move from one clip to the next 

Whilst editing your video, you will be transitioning between clips and this typically indicates some time has elapsed. In our video we used ‘fade out’ to indicate that our Nepalese girl had been sitting for quite some time. In contrast, because coffee making is a speedy process, we used straight cuts between the clips.


Watch our video again to check the editing (rather than the story this time)


Apps such as iMovie and WeVideo allow you to choose whether you want to fade between clips or have straight cuts. They also allow you to choose the speed of the fade. Once you have your clips in the right order and cut together perfectly, it is time to make sure that the message which so easily transfers via visuals, is reinforced by the sound. Whether it’s is a voice over or background music, adding audio to your video can really enhance your message and have a much stronger effect on your audience.


Time to shout about it

Congratulations –You have just created a video entirely by using the Smartphone you carry in your pocket. Now you owe it to yourselves to share this masterpiece with everyone in your network! Because, after all what use is having a video, if nobody is going to see it? Sharing is probably the most important aspect of this whole process, otherwise this becomes a vanity project.


Sharing on social media

It is vital to have a separate sharing strategy for each social media platform that you use. As people relate to social media differently. Therefore take a moment to think about the features of each platform that you use and try to understand what your audience would want from the content they see.


Facebook’s currency is friendship and engagement, and your post will be ranked based on how many likes, comments and shares it receives. It’ll be much more powerful if you prime your audience on the topic your video is about some weeks before you decide to post it. So that when you finally release it they will be ready to talk about it with you, hit that like button and if they are really engaged, share it with their own networks. In addition to sharing it on your charity’s Facebook, try to get those involved to share it from their personal Facebook accounts too, this personalised approach really helps broaden the reach.


News and information is what Twitter is all about, it comes in and it moves fast! So one strategy (among many) related to sharing your video on Twitter is by jumping on already exisiting and trending hashtags. You’ll have to be creative, but if done right, this can get you the right exposure. For example #motivationmonday trends every Monday, so something like Who would have thought making a charity #video using a #smartphone was so easy! #motivationmonday – could be quite powerful.

Moreover, try adding the Twitterhandle of organisations/people that are likely to be interested, that will broaden your audience to their followers too and it should spread much faster!


People come to Instagram for creative, authentic and non-commercial visuals. On Instagram the storytelling aspect is the most important. Because Instagram has a limit on the length of the video (60 seconds) consider creating a shortened version of your campaign video. Unlike twitter (where hashtags are used sparingly), an Instagram audience is more accepting of hashtags, so let loose, but be relevant.



The way we use social media is changing all the time and we need to adapt to what’s important to our audience that uses it, because what may capture their attention today may not have the same impact in a week, a month or a year from now. So although the technical aspects of the blog will stay relevant for a long time, be clever with the way you tell your story and stay on track with the latest trends because story telling has more impact today than it ever did in the past because of social media.

Whilst this series focused on smartphone film-making, it could quite have easily been titled ‘Storytelling with tech’. As learning“how” to deliver your story, using a smartphone, digital camera, video camera, or blog posts is important, but knowing “who” to tell it to and understanding “how” to attract them will ensure that your creative piece will reach a wider audience and have a larger impact.


If you want to learn more about video-making, check out our free webinar here! And if you have any questions, comment below and we will answer them!


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